Here's What You'll Learn
Business Detective is based on a system called the 7 dimensions of analysis (D1 to D7)...
...which starts are the core of business, then moves outwards to levers of performance and economics, and finally a zoom out to competitor and market dynamics.
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6 Building Blocks of Business
The simple, yet powerful structure of the Value Chain framework which is a pre-analysis tool so you can get an end-to-end snapshot of the whole business before you even start (I use this all the time btw, its my secret hack to examine the building blocks of business, of any size and maturity level).
How To Gauge Business Health
When you start the analysis you need to a fast way to see the health of the business (it will clue you in early on whether this business has real issues).
I use a simple set of techniques to analyse customer and product holding numbers which basically points me in the right direction.
The multi-product holding tactic alone is surprisingly effective in telling us if there is a business gap.
How To Analyse Business Drivers
This is the meat of the analysis and where we completely deconstruct the business and look at the drivers of performance.
Its the same method top strategists use for high-end strategy (and I use a real world detailed example to demonstrate this method).
You will know EXACTLY which levers need to be moved to get BIG results.
How To Use Margin And Unit Economics
The unique way practitioner strategists look at profit and economics.
You’ll see the difference between how strategists look at profit drivers (vs. finance’y people) so you understand how to create economic value for your business.
This the way the pros use profit numbers to design strategy that creates sustained growth.
Note, we cut out 90%+ of the noise out there to give you just the vital few financial techniques you need to know.
6 Steps To Scan Your Segment
You’ll learn how to analyse the competitive landscape using my 6-step competitor and market analysis technique.
Its a combination of customer insight analysis and competitor positioning to help you zero-in on the gaps in the market.
You learn to standardise measures so you know (with crystal clarity) who is over and under-indexing and on which specific attributes.
You will be able to scan competitors and find their achilles heel.
How To Take Advantage Of Market Forces
The closest thing you get to having a crystal ball. You’ll get the 4-part market trends framework to look at the market trends impacting your business.
And you will know how to position your business so you can avoid the harmful trends and take advantage of the positive trends.
This is the step that will help you avoid paddling upstream, instead it will give you confidence on your decisions.
Ready To Get Business Detective?
All video lessons in this course were professionally filmed and edited.
Videos include 100+ hand-crafted visuals to explain the concepts and examples. That's right, I designed and created each visual myself to describe the methods in a way that it sticks (making it easy to watch, and easy to remember).
Each topic in Business Detective is supported by practical, detailed examples so you can see exactly how to perform the analysis and draw insights.
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